http://www.autoengage.com Automotive Dealership Consulting Thu, 08 Oct 2009 16:27:23 +0000 http://backend.userland.com/rss092 en Mystery shopping your Internet sales team is an important step in solidifying your online marketing and sales strategy. The management team need to be aware of Internet department response times, the appropriate use of email templates, auto responders, correct grammar usage, and overall content of the emails being delivered to ... http://www.autoengage.com/mystery-research/mystery-shopping/ “I know half of my advertising works really well. I just don’t know which half!” Marketers often quote Henry Ford’s observation, but rarely do they consider the reality that a much smaller percentage of their advertising generates the majority of their business. Moreover, how much a campaign costs and what you ... http://www.autoengage.com/autoengage-consulting/internet-marketing-consulting/ The AutoEngage CCMI Package provides Internet consumer-centric marketing intelligence via real-time data collection. Develop sound Internet marketing strategy, boost ROI, and make informed, proactive decisions utilizing live streaming reporting and a daily rolling-week summary. Test drive the AutoEngage CCMI solution. Simply click the Submit button below. AutoEngage CCMI includes: 24/7 log-in access ... http://www.autoengage.com/autoengage-ccmi/test-drive-autoengage-ccmi/ The implementation of quality organic Search Engine Optimization (SEO) is vital to any successful long-term Internet marketing strategy. Top organic rank on all major search engines, for geo-targeted, franchise related key-phrases, should be your goal. When it comes to search engine optimization, there is no magic bullet. Effective SEO boils down ... http://www.autoengage.com/search-engine-optimization/organic-search/ "I know half of my advertising works really well. I just don't know which half!" Henry Ford. The opportunity to track and measure everything that occurs online makes the Internet the automotive marketer’s best friend. Yet, the value of any research is questionable if it is based on a poor methodology and ... http://www.autoengage.com/measuring-dealership-performance/dealership-website-analytics/ "Thirty eight percent of Automotive Internet Users use dealer ratings and reviews, and eighty seven percent of that group found that kind of information to be useful." Arianne Walker, Director of Marketing/Media Research at J.D. Power. Are you in control of your Online Reputation? Blogging has given automotive consumers unprecedented power with free ... http://www.autoengage.com/reputation-management/reputation-management/ "The collaborative environment facilitated by Web 2.0 is changing the way shoppers research vehicles, driving many to seek the experiences and opinions of other shoppers and owners. The opinions of other consumers are so impactful that we are already seeing distinct purchasing patterns develop between those shoppers who use consumer ... http://www.autoengage.com/social-media/social-media/ Introduction When marketing a new or pre-owned vehicle via the Internet, high quality images of your cars are an important part of attracting potential customers and compelling them to act. The purpose of this guide is to provide some simple guidelines on how to photograph vehicles for effective display online. Customers are ... http://www.autoengage.com/automotive-photography/automotive-dealership-photography/